Conversion optimization
Conversion is turning your site visitors into site buyers. A much touted statistic is from a shop.org study in 2000 where they said on average 1.8% of all visitors to a shop made a purchase.
A more recent study from 2004 showed more detailed results.
| Vertical |
Conversion
Rate (%) |
| Catalog |
6.1 |
| Specialty stores |
3.9 |
| Fashion/apparel |
2.2 |
| Travel |
2.1 |
| Home and furnishing |
2.0 |
| Sport/outdoors |
1.4 |
| Electronics |
1.1 |
| All verticals |
2.3 |
| Source: Fireclick Index |
Either way, the numbers aren't great. Fortunately, there's a bunch of things you can do to improve this.
Articles in this section
Measuring site improvements - Measuring your changes using Google Website Optimizer
Last updated on 6/27/2007