Ecommerce Spot

Profit per customer calculator

Profit per customer calculator

Lots of online shop owners focus on getting new customers. While it's true that new customers are the lifeblood of a shop, they may not be that profitable short term. Acquiring new customers tends to be expensive for most businesses. If you get more sales, and larger sales, from your existing customers, then you could see your revenue per customer sky rocket.

Use the calculator below to experiment with some numbers

Cost per new customer
(advertising cost/new customers)
Average number of purchases per year
(number of total sales/number of total customers)
Average amount per purchase
(Annual sales/number of total sales)
Average Profit Margin
(Total profit/total sales)
Total Profit Per Customer $10

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